Radio Button – Episode 122 From Freelancer to a Successful Bussiness

Design had always fascinated him, and he believed in the power of visual language. However, he quickly realized that freelancing was not just about doing great work. It also required managing himself, attracting clients, and turning small projects into real business opportunities.

Facing Challenges and Growing Step by Step

The journey was not easy. Asaf recalls the early days when he faced challenges on his own. He had to find clients, set prices, negotiate deals, and prove the value of thoughtful design. At a pivotal moment, his brother Yuval joined him. Together, they began to think strategically about how to grow their work into something bigger.

Step by step, their efforts started to pay off. Projects grew in size, clients returned, and they rented office space. Soon, they were hiring employees. Despite their progress, they always kept one thing in mind: every mountain they conquered revealed another one ahead.

Turning Expertise into a Business

In a recent podcast episode, Asaf and Adi discuss this critical turning point. They explore how to transform expertise in a specific field into a stable and growing business. For Asaf, this transition required a major mindset shift. He was no longer just a design expert. He had to become a businessman, a team manager, and a partner to his brother.

Success, they realized, was not just about the quality of their work. It depended on creating a system that worked. Clients needed to understand why they should choose them. Processes had to be clear, from sales to service delivery. They invested in branding, built a team, and developed a methodology that helped them grow from a small service company into a significant player in the field.

Overcoming Common Challenges

The conversation also touches on the challenges they faced along the way. How do you price your work correctly? How do you convince companies to invest in you over competitors, especially when results are not always immediate? How do you attract big clients when you are still perceived as a freelancer?

One key lesson Asaf learned was to stop chasing projects and start building processes that brought clients to them. He and Yuval adopted a more organized approach. They created clear price quotes, structured sales processes, and a professional business language. These changes helped them appear as a reliable and established company.

Building a Brand That Lasts

Adi raises an important point in the episode about building a brand. She emphasizes that building a brand is about more than just numbers. Successful companies thrive not only because of the services they provide but also because of the reputation they create.

In the early years, Asaf and Yuval invested heavily in networking, attending events, and doing everything it took to build a name in the market. These efforts laid the foundation for their long-term success.

The Takeaway: Think Big, Start Small

By the end of the conversation, one thing becomes clear. Transitioning from freelancer to business owner does not happen overnight. It takes courage, flexibility, and a commitment to thinking big. Asaf and Yuval started with small steps, but their consistent investment allowed them to grow from a two-brother company into a leading brand.

For product managers and entrepreneurs, the key takeaway is this: business success is not just about talent or expertise. It is about creating the right processes and thinking ahead. That is what turns good work into a thriving business.

Listen to the Full Episode

A big thank you to Adi Levin for the opportunity to share Asaf and Yuval’s story. You can listen to the full episode here: Spotify link.